Step 1 of 6 16% Section 1: Personal InformationHow long have you worked at the Rubicon Media Group(Required) Less than 1 year 1–3 years 4–7 years 8–12 years More than 12 years Eswatini Daily News / Eswatini Financial TimesWhat is your role in the newsroom?(Required) Reporter Editor Sub-editor Photographer Designer Administrative staff Management, Other Which desk/department do you belong to?(Required) News Business Sports, Lifestyle Online Production Advertising Other What is your highest level of education?(Required) High school Diploma / Certificate Bachelor’s Degree Postgraduate Degree Other Section 2: Digital Skills & CompetencyHow confident are you using digital tools for your work?(Required) Very confident Confident Somewhat confident Not confident Have you received any formal training in digital journalism?(Required) Yes No Not sure Which digital tools do you use regularly?(Required) Email Social media platforms (Facebook, Twitter, Instagram, X) CMS / website backend Google Docs / Sheets / Slides, Microsoft Word / Excel / PowerPoint, Photo/video editing tools Analytics tools (Google Analytics, Chartbeat, etc.) AI tools (e.g., ChatGPT, AI-assisted research) None Which digital skills do you want training for?(Required) Writing for online platforms SEO and search optimization Headline writing & copywriting Digital photography/video Live reporting, Social media content & engagement Data journalism/research, Multimedia storytelling (video, graphics, podcasts) Using AI responsibly in journalism Ad operations / digital monetisation Web publishing Other How would you describe your current workflow?(Required) Very efficient Mostly efficient Needs improvement Not efficient at all Section 3: Workflow & Newsroom ProcessesWhat slows down your work the most?(Required) Lack of digital tools Slow internal processes Poor communication Confusion over assignments Lack of access to equipment Delayed editorial feedback Limited access to information Other Which tools would help you work better?(Required) Central communication platform (e.g., Slack) Digital story planning / editorial system Photo/video upload and storage system Digital editorial diary / calendar Breaking news alert system AI-assisted tools Modern CMS Podcast / multimedia production tools Other Do you feel the current newsroom setup supports multitasking for print and online content?(Required) Yes No Somewhat What equipment do you currently use for your work?(Required) Personal laptop Company laptop Personal smartphone Company smartphone Desktop computer Camera equipment Audio / podcast equipment None Do you feel the Rubicon Media Group has enough digital tools for modern journalism?(Required) Yes No Not sure What infrastructure improvements do you think are most needed?(Required) Faster devices Updated software Better Wi-Fi / internet connectivity Internal communication tools Editorial workflow software Analytics tools Training support More staff in key areas Production automation Other Section 5: Mental Readiness & AttitudesHow do you feel about digital transformation at the Rubicon Media Group?(Required) Very positive Neutral Unsure Worried Opposed What concerns do you have about digital transformation?(Required) Increased workload Lack of skills Job security Time pressure Adapting to new technology None Other What motivates you most in your daily newsroom work?(Required) Impact of stories Recognition / awards Learning new skills Career growth Team collaboration Salary / benefits Responsibilities Other Section 6: AI Knowledge & EthicsHow familiar are you with using AI tools for journalism (e.g., ChatGPT)?(Required) Very familiar Somewhat familiar Not familiar Never used AI tools Which AI uses do you think are acceptable in the newsroom?(Required) Drafting story notes Headline suggestions Background research / fact-checking Grammar and spelling checks Transcription / audio-to-text None Other What concerns do you have about AI in journalism?(Required) Accuracy of content Plagiarism / originality Ethics Loss of creativity Job security Lack of policy / guidance No concerns Other Section 7: Open FeedbackWhat are the biggest challenges you face in your daily work?(Required)What changes would improve the newsroom environment?(Required)Which digital transformation tools do you personally want?(Required)What does the Rubicon Media Group need to compete digitally in Eswatini and the region?(Required)Do you have any suggestions for improving workflows, teamwork, or content delivery?Any additional thoughts, concerns, or recommendations regarding the digital transformation of the Rubicon Media Group?Consent Statement(Required) I agree to the privacy policy.By submitting this form, you acknowledge that your responses will be used solely for the purpose of assessing the Rubicon Media Group newsroom’s digital readiness, skills, challenges, and transformation needs. Your participation is voluntary, and you may choose to skip any optional questions. All responses will be treated confidentially and will not be shared outside the project team responsible for the digital transformation initiative. No individual responses will be published or used to evaluate staff performance. The findings will only be used to guide decisions on training, workflow improvements, newsroom tools, and overall digital strategy. By continuing, you confirm that you understand the purpose of this survey and consent to participate.CAPTCHA